Technology

As a technology company, we integrate business intelligence, big data, data processing, and data protection into our services in the digital marketing industry. Our platform is proprietary and was developed as a complete solution, without the need for third-party platforms in the process, ensuring a simple and exclusive operation for the client/advertiser. This enables us to optimize the costs of your campaigns, and deliver a high-quality performance.

DMP

DMP is a platform used to collect and manage data. In order to adapt according to the requirements of the business…

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DSP

DSP is a platform that connects a company’s business strategy to existing inventory to publish ads, manage inventory and…

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Bidder

Bidder is the strategy with which we make our bids to display the ads for our clients, by receiving the information…

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Adserver

AdServer is an online advertising server, which hosts, manages, and delivers creatives into advertising spaces…

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Feed Crawler

We are able to import and analyze our customers’ product catalogue (in XML or CSV) through our own feed crawler…

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Recommendation engine

The recommendation engine integrates information from the DMP, regarding the products…

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DCO

Our banners are optimized to increase conversions. Through the data and in accordance with good market practices…

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Integration

Blue is integrated to the main e-commerce platforms or CMS (Content Management System – an online system that allows…

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Anti-Ad Fraud

Our anti-fraud tool is already present by default in all our campaigns and is curated to examine strange behavior…

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Data Protection

All user data collection is processed solely by Blue, without any third-party involvement. Our algorithm does not…

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