technology
As an innovative company, our exclusive platform integrates different processes and services like Business Intelligence, Big Data and data protection. This eliminates the need of external platforms, simplifying the operations for our clients, resulting in high quality campaigns and optimised costs.
DMP
A DMP (Data Management Platform) is a tool used to collect and manage data.
DSP
A DSP is a platform that allows advertisers to bid on ad spaces from existing inventories and publish ads.
Bidder
The "Bidder" is the tool that determines who wins the right to place their advertisement.
Ad Server
The Ad server manages, host and delivers creatives in advertising spaces.
Feed Crawler
The Feed Crawler collects, matches and recommends products based on the user's behaviour.
Recommendation engine
The recommendation engine analyse the data collected by the Feed Crawler in order to display the most desired product for each individual user.
DCO
Our customised banners increase the conversions according to the visual identity of each client.
Integration
Blue is integrated with the main e-commerce platforms and inventory networks on the market.
Anti fraud
Our anti fraud tool is automatically included in all the campaigns, analyzing interactions with our banners to detect suspect behaviors.
Data protection
Blue abides by all GDPR regulations and uses no third party software.
