DSP – Demand-side Platform

DSP is a platform that connects a company’s business strategy to existing inventory to publish ads, manage inventory and bidding strategies.

To make this front customizable, according to customer demands, we developed our own DSP, through which we are connected directly to the main AdExchanges (inventory networks) of the market, including the Prebid.js technology (a global and open solution for unifying auctions), getting exclusive access to the inventory of our publishers, where we participate in real-time auctions.