Adserver

Adserver

AdServer is an online advertising server, which hosts, manages, and delivers creatives into advertising spaces. We developed our own server, where we can measure the delivery of impressions, cost per user, positioning, region, vertical, clicks, and CTR (Click Through Rate), in real-time and in all dimensions.

Aiming to identify the best moment to impact the user, we measure the banner display frequency through impressions so we can capture the media delivery schedule and automatically adjust it according to the users’ behaviour on your website, directing the investment to the ideal moment for conversion.

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