Business Models


Pay-per-click – Each click on a banner displayed by Blue will be charged a set amount per click. We will share the campaign risk, aiming for an ROI target agreed upon with the client.

CPA / Revenue Share

In this model, you will pay a percentage of the revenue generated by the conversion performed through our banners. To put it simply, you only pay for success.


Cost per Lead – In this model, we have a set cost per transaction/lead generated, previously agreed upon with the customer, for the conversions originated by a Blue banner.


Cost per thousand impressions – Each one thousand banner impressions made by Blue will generate a set amount to be paid.
This is an exclusive model for Branding campaigns.